The best Quotes by William Bernbach

The best Quotes by William Bernbach

William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
If your advertising goes unnoticed, everything else is academic.
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

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What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
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When I was younger I always wanted to be an actor in commercials, then I realized I had a brain.
Oscar Martinez in The Office - Season 4 Episode 5
You need to create the illusion of success for people to pay attention.
Commercials capture your attention, that's all.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
In good times, people want to advertise; in bad times, they have to.
Jenny Lind: "I believe I might have heard of you."
P.T. Barnum: "If you've heard of me all the way over here I must be doing something right."
Jenny Lind: "That, or something very wrong."
P.T. Barnum: "In the world of publicity there's hardly a difference."
P.T. Barnum in The Greatest Showman
What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.
If you see German soldiers, don't panic. They are here to help.
Donald Tusk (about German soldiers helping with floodings in Poland) - September 2024
I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election. I'm voting for Kamala Harris because she fights for the rights and causes I believe need a warrior to champion them.
Taylor Swift - September 2024
Donald Trump was fired by 81 million people. Clearly he is having a very difficult time processing that.
Kamala Harris - September 2024
It's been the honor of my lifetime to serve as your president. I love the job - but I love my country more.
Joe Biden - August 2024
I am sorry on behalf of most, if not close to all, of Australia at this point. I'm sorry about Raygun and that we broke dancing.
Ozzy Man Reviews - August 2024
I don't think you understand how Australians work. Once we get a hold of a good quality meme, we drive it into the ground until we die. We're all still dropping the old "I pulled a Bradbury" and that happened over 20 years ago.
August 2024
I really appreciate the positivity and I'm glad I was able to bring some joy into your lives. That's what I hoped. I didn't realise that would also open the door to so much hate which has, frankly, been pretty devastating.
Rachael Gunn - August 2024
Don't be afraid to be different, go out there and represent yourself, you never know where that's gonna take you.
Rachael Gunn - August 2024
Since the day I announced my candidacy, I set out to find a partner who can help unite our nation and move us forward—a fighter for the middle class and patriot who believes in the promise of America. I am here today because I found such a leader: Governor Tim Walz.
Kamala Harris - August 2024

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