The best Quotes by William Bernbach

The best Quotes by William Bernbach

William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising & Marketing

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

Advertising & Marketing

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

If your advertising goes unnoticed, everything else is academic.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

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What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Neil Postman

1

Advertising & Marketing

When I was younger I always wanted to be an actor in commercials, then I realized I had a brain.

Oscar Martinez in The Office - Season 4 Episode 5

Advertising & Marketing

You need to create the illusion of success for people to pay attention.

Roy Halston Frowick

Advertising & Marketing

Commercials capture your attention, that's all.

Calvin Klein

Advertising & Marketing

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

Advertising & Marketing

In good times, people want to advertise; in bad times, they have to.

Bruce Barton

Advertising & Marketing

Jenny Lind: "I believe I might have heard of you."
P.T. Barnum: "If you've heard of me all the way over here I must be doing something right."
Jenny Lind: "That, or something very wrong."
P.T. Barnum: "In the world of publicity there's hardly a difference."

P.T. Barnum in The Greatest Showman

Advertising & Marketing

What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.

Andy Warhol

Advertising & Marketing Cola

Some a-hole leaks it online and I'm like, you know, looking at the guy in the mirror brushing my teeth, "Dude, what have you done? This could be punishable by law!" But the internet forced the studio to say, "We're gonna make this movie", and 24 hours later, that movie had a green light.

Ryan Reynolds - September 2025

But I don't understand why the Jeffrey Epstein case would be of interest to anybody. It's pretty boring stuff, it's sordid but it's boring and I don't understand why it keeps going.

Donald Trump - July 2025

The Epstein Files

There are two kinds of big companies in the United States. There are those who've been hacked by the Chinese, and those who don't know they've been hacked by the Chinese.

James Comey

I believe that Americans should be deeply skeptical of government power. You cannot trust people in power. The founders knew that. That's why they divided power among three branches, to set interest against interest.

James Comey

I will do everything if confirmed as FBI director to make sure the American public knows the full weight of what happened.

Kash Patel - Januar 2025

The Epstein Files

Technology has forever changed the world we live in. We're online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.

James Comey

There are well over 250 victims, so we have to make sure that their identity is protected. Other than that, I think tomorrow you're gonna see some Epstein information being released by my office. What you're gonna see is a lot of flight-logs, a lot of names, a lot of information.

Pam Bondi - February 2025

The Epstein Files

The people of the FBI are sworn to protect both security and liberty. It isn't a question of conflict. We must care deeply about protecting liberty through due process of law, while also safeguarding the citizens we serve - in every investigation.

James Comey

It's sitting on my desk right now to review. The Trump administration is committed to truth and transparency.

Pam Bondi - February 2025

The Epstein Files

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