You want to be the pebble in the pond that creates the ripple for change.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Let your joy be in your journey - not in some distant goal.
Anything can change, because the smartphone revolution is still in the early stages.
Our goal has never been to make the most. It's always been to make the best.
I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.