Neil Postman was an American author, educator, media theorist and cultural critic, who eschewed technology, including personal computers in school and cruise control in cars, and is best known for twenty books regarding technology and education, including Amusing Ourselves to Death, Conscientious Objections, Technopoly: The Surrender of Culture to Technology, The Disappearance of Childhood, and The End of Education: Redefining the Value of School.
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
Advertising & MarketingNeil PostmanAmericans are the best entertained and quite likely the least well-informed people in the Western world.
USANeil Postman