The best Quotes by Leo Burnett

The best Quotes by Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

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Curiosity is not a sin. But we should exercise caution with our curiosity.
18
I wasn't actually in love, but I felt a sort of tender curiosity.
4
I have no special talents. I am only passionately curious.
Albert Einstein - in einem Brief an Carl Seelig, 1952
3
We keep moving forward, opening new doors... because we're curious and curiosity keeps leading us down new paths.
3
Every kid starts out as a natural-born scientist, and then we beat it out of them. A few trickle through the system with their wonder and enthusiasm for science intact.
2
The curious fish gets caught!
Daniela Paguro in Luca
1
When you run into something interesting, drop everything else and study it.
1
The public have an insatiable curiosity to know everything, except what is worth knowing.
1
Creativity is limitless - for better or worse.
I'd prohibit boring people. In my opinion, there is nothing worse. The people who were boring should be in prison and be forced to learn to be creative with the other prisoners.
Two disagreeing minds create more ideas than two minds in agreement.
Creativity involves breaking out of established patterns in order to look at things in a different way.
1
Creativity can be described as letting go of certainties.
1
The most creative people have this childlike facility to play.
1
Make an empty space in any corner of your mind, and creativity will instantly fill it.
1
I really create everything I do from the heart.
Anything is possible if you got enough nerve.
16
To me, the very definition of the word "broken" suggests that something can be fixed.
Elijah Mikaelson in The Originals - Season 1 Episode 8
15
Sometimes the right path is not the easiest one.
Grandmother Willow in Pocahontas
12
Once we accept our limits, we go beyond them.
11
How wonderful it is that nobody need wait a single moment before starting to improve the world.
10
There is no such thing as bad ideas. Just poorly executed awesome ideas.
9
What would life be if we had no courage to attempt anything?
7
If you give it your all, there's nothing to blame yourself for.
7
It is not the harp, but the hand that plays it.
It's harder to hold a hand than hold a gun.
Peace requires a steady hand.
The next time you raise a hand to me will be the last time you have hands.
Daenerys Targaryen in Game of Thrones - Season 1 Episode 4
1
Such is of the course of deeds that move the wheels of the world: small hands do them because they must, while the eyes of the great are elsewhere.
1
Many hands make light work. And many mouths make good gossip.
Agatha Harkness in WandaVision - Season 1 Episode 1
Most of basketball is in the mind. But it helps to have big hands.
1
I imagined the Apocalypse with zombies and pumpguns, not with washing hands and staying at home.
1
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
1
When I was younger I always wanted to be an actor in commercials, then I realized I had a brain.
Oscar Martinez in The Office - Season 4 Episode 5
You need to create the illusion of success for people to pay attention.
Commercials capture your attention, that's all.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
In good times, people want to advertise; in bad times, they have to.
Jenny Lind: "I believe I might have heard of you."
P.T. Barnum: "If you've heard of me all the way over here I must be doing something right."
Jenny Lind: "That, or something very wrong."
P.T. Barnum: "In the world of publicity there's hardly a difference."
P.T. Barnum in The Greatest Showman
One candidate is too old and mentally unfit to be president. The other one is me.
Joe Biden - März 2024
What do you call an Asian Dwayne Johnson?
The Wok.
I'm paranoid. On my stationary bike, I have a rear view mirror.
When you're in love it's the most glorious two and a half days of your life.

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