Quotes by Leo Burnett

Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola.

The best Quotes and Sayings

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Curiosity, CreativityLeo Burnett
 
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When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

MotivationLeo Burnett
 
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The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett
 
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

AdvertisingLeo Burnett
 
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett
 
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