The best Quotes by Leo Burnett

The best Quotes by Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Curiosity Creativity

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Motivation Hands

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising & Marketing

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

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Curiosity is not a sin. But we should exercise caution with our curiosity.

Albus Dumbledore in Harry Potter and the Goblet of Fire

19

I wasn't actually in love, but I felt a sort of tender curiosity.

F. Scott Fitzgerald in The Great Gatsby

4

Curiosity Falling in love

I have no special talents. I am only passionately curious.

Albert Einstein - in einem Brief an Carl Seelig, 1952

3

We keep moving forward, opening new doors... because we're curious and curiosity keeps leading us down new paths.

Walt Disney

3

Progress Curiosity

Every kid starts out as a natural-born scientist, and then we beat it out of them. A few trickle through the system with their wonder and enthusiasm for science intact.

2

Upbringing Science Curiosity

The curious fish gets caught!

Daniela Paguro in Luca

1

When you run into something interesting, drop everything else and study it.

B. F. Skinner

1

Learning Curiosity

The public have an insatiable curiosity to know everything, except what is worth knowing.

Oscar Wilde

1

Humanity Knowledge Curiosity

Creativity is limitless - for better or worse.

Hwei, the Visionary in League of Legends

I'd prohibit boring people. In my opinion, there is nothing worse. The people who were boring should be in prison and be forced to learn to be creative with the other prisoners.

Robert Pattinson

Creativity Craziness & Weirdness

Two disagreeing minds create more ideas than two minds in agreement.

Opinions Creativity Siegfried & Roy

Creativity involves breaking out of established patterns in order to look at things in a different way.

Edward de Bono

1

Creativity can be described as letting go of certainties.

Gail Sheehy

1

The most creative people have this childlike facility to play.

John Cleese

1

Make an empty space in any corner of your mind, and creativity will instantly fill it.

1

I really create everything I do from the heart.

Heart Creativity

Anything is possible if you got enough nerve.

Ginny Weasley in Harry Potter and the Order of the Phoenix

18

Courage Motivation

To me, the very definition of the word "broken" suggests that something can be fixed.

Elijah Mikaelson in The Originals - Season 1 Episode 8

15

Breakup Beginning Motivation

Sometimes the right path is not the easiest one.

Grandmother Willow in Pocahontas

12

Work Motivation

Once we accept our limits, we go beyond them.

Albert Einstein

11

Motivation Borders

How wonderful it is that nobody need wait a single moment before starting to improve the world.

10

Change Motivation Minutes

There is no such thing as bad ideas. Just poorly executed awesome ideas.

Damon Salvatore in The Vampire Diaries

9

Ideas Motivation

What would life be if we had no courage to attempt anything?

Vincent van Gogh

7

Courage Risk Motivation

If you give it your all, there's nothing to blame yourself for.

Dirk Nowitzki

7

It is not the harp, but the hand that plays it.

Bernard Cornwell in The Last Kingdom

It's harder to hold a hand than hold a gun.

Senna, the Redeemer in League of Legends

Peace requires a steady hand.

Ashe the Frost Archer in League of Legends

The next time you raise a hand to me will be the last time you have hands.

Daenerys Targaryen in Game of Thrones - Season 1 Episode 4

1

Such is of the course of deeds that move the wheels of the world: small hands do them because they must, while the eyes of the great are elsewhere.

Elrond in The Lord of the Rings: The Fellowship of the Ring

1

Small Things Hands Hobbits & Harfoots

Many hands make light work. And many mouths make good gossip.

Agatha Harkness in WandaVision - Season 1 Episode 1

Most of basketball is in the mind. But it helps to have big hands.

Scottie Pippen

1

Basketball Hands

I imagined the Apocalypse with zombies and pumpguns, not with washing hands and staying at home.

1

Corona-Jokes Hands

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Neil Postman

1

Advertising & Marketing

When I was younger I always wanted to be an actor in commercials, then I realized I had a brain.

Oscar Martinez in The Office - Season 4 Episode 5

Advertising & Marketing

You need to create the illusion of success for people to pay attention.

Roy Halston Frowick

Advertising & Marketing

Commercials capture your attention, that's all.

Calvin Klein

Advertising & Marketing

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Advertising & Marketing

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

William Bernbach

Advertising & Marketing

In good times, people want to advertise; in bad times, they have to.

Bruce Barton

Advertising & Marketing

Jenny Lind: "I believe I might have heard of you."
P.T. Barnum: "If you've heard of me all the way over here I must be doing something right."
Jenny Lind: "That, or something very wrong."
P.T. Barnum: "In the world of publicity there's hardly a difference."

P.T. Barnum in The Greatest Showman

Advertising & Marketing

Some a-hole leaks it online and I'm like, you know, looking at the guy in the mirror brushing my teeth, "Dude, what have you done? This could be punishable by law!" But the internet forced the studio to say, "We're gonna make this movie", and 24 hours later, that movie had a green light.

Ryan Reynolds - September 2025

But I don't understand why the Jeffrey Epstein case would be of interest to anybody. It's pretty boring stuff, it's sordid but it's boring and I don't understand why it keeps going.

Donald Trump - July 2025

The Epstein Files

There are two kinds of big companies in the United States. There are those who've been hacked by the Chinese, and those who don't know they've been hacked by the Chinese.

James Comey

I believe that Americans should be deeply skeptical of government power. You cannot trust people in power. The founders knew that. That's why they divided power among three branches, to set interest against interest.

James Comey

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