We really do believe that we can improve the world, one song at a time.
SpotifyDaniel Ek (Spotify CEO)Comment
I'm not an inventor. I just want to make things better.
Daniel Ek (Spotify CEO)Comment
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
BusinessDaniel EkComment
The main reason people want to pay for Spotify is really portability. People are saying, "I want to have my music with me."
SpotifyDaniel EkComment
There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.
SpotifyDaniel Ek (Spotify CEO)Comment