A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
The real problem is not whether machines think but whether men do.
A person who has been punished is not less inclined to behave in a given way; at best, he learns how to avoid punishment.
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
