A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
Failures & Mistakes, Beginning, MotivationB. F. Skinner3
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The real problem is not whether machines think but whether men do.
Artificial IntelligenceB. F. SkinnerComment
A person who has been punished is not less inclined to behave in a given way; at best, he learns how to avoid punishment.
B. F. SkinnerComment
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
B. F. SkinnerComment