Quotes by Akio Toyoda

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

It is in Toyota's DNA that mistakes made once will not be repeated.

Trouble results when the speed of growth exceeds the speed of nurturing human resources. To use the analogy of growth rings in a tree, when unusually rapid growth caused the rings to grow abnormally thick, the tree trunk weakens and is easily broken.

People look at me and think I am an expert in the automobile industry, and I'm not.