What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.Neil Postman
Commercials capture your attention, that's all.Calvin Klein
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.Leo Burnett
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.William Bernbach
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.William Bernbach
In good times, people want to advertise; in bad times, they have to.Bruce Barton
Jenny Lind: "I believe I might have heard of you."
P.T. Barnum: "If you've heard of me all the way over here I must be doing something right."
Jenny Lind: "That, or something very wrong."
P.T. Barnum: "In the world of publicity there's hardly a difference."
What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.ColaAndy Warhol