The best Quotes and Sayings about Advertising & Marketing


You need to create the illusion of success for people to pay attention.

Roy Halston Frowick

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Neil Postman

Commercials capture your attention, that's all.

Calvin Klein

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Beliefs & ConvictionsWilliam Bernbach

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

William Bernbach

In good times, people want to advertise; in bad times, they have to.

Bruce Barton

Jenny Lind: "I believe I might have heard of you."
P.T. Barnum: "If you've heard of me all the way over here I must be doing something right."
Jenny Lind: "That, or something very wrong."
P.T. Barnum: "In the world of publicity there's hardly a difference."

The Greatest Showman, by P.T. Barnum

What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.

ColaAndy Warhol